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The rising familiarity makes users more likely to create and share valuable content. If you look over the platform where you explore a sea of content. You can learn many tips, tricks, hacks, or skills under one umbrella for everything. But, when it comes to your brand, how can you make it well known to the audience? In this instance, you can share quick and valuable tricks that help your audience to know how to use your product. The For You page is an incredible feature that helps you the most by exploring the trending content. Also, make sure to…

As responsible digital professionals, we are becoming increasingly aware of the environmental impact of our work and need to find effective and pragmatic ways to reduce it. James Chudley shares a new decarbonising approach that will help you to minimise the environmental impact of your website, benefiting people, profit, purpose, performance, and the planet.Climate change is the single biggest health threat to humanity, accelerated by human activities such as the burning of fossil fuels, which generate greenhouse gases that trap the sun’s heat.The average temperature of the earth’s surface is now 1.2°C warmer than it was in the late 1800’s,…

You just spent a week filming and editing a Reel. You post it, close your eyes, cross your fingers, and… nada. No comments. No saves. Just a couple of pity likes from your coworkers (been there). If it’s any consolation, you’re not alone. Instagram engagement is down across the board. Average engagement rates have dropped 28% year-over-year, now hovering around 0.50% per post. Even great content is getting buried in the feed faster than ever. So, what does work when it comes to drumming up engagement on Instagram today?  We looked into it — the data, the trends, and the…

As Instagram evolves, its influence on search and discovery is expanding. In 2025, the platform is no longer just a place to post photos and Reels — public posts from professional accounts can now appear in Google search results. At Kobe, we see this shift as a pivotal moment: Instagram has become part of the search engine ecosystem. Content must be planned and measured with search in mind, and a solid understanding of how Instagram’s recommendation systems work is essential. For example, Instagram currently prioritises three core engagement signals — average watch time, like rate and send rate — when…

Does your content embody Google’s E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) helpful content system? If so, you’re likely in a position to get cited by LLM-powered tools like ChatGPT and Perplexity.  Why is that? It’s because Google’s helpful content system and LLM (large language model) preferences share a lot in common.  Granted, LLMs and search algorithms operate in different ways, but they value a lot of the same signals.  In 2022, Google released its Helpful Content Update along with a revised version of its classic E-A-T (experience, authoritativeness, and trustworthiness) quality rater system.  Thanks to the update, the acronym gained…

By Sean Tinney September 19, 2025 Your small business is bleeding potential revenue. Every day you delay implementing professional email marketing, competitors are capturing customers who should be yours. While you’re still researching, they’re already nurturing leads, recovering abandoned sales, and turning one-time buyers into repeat customers. Which email marketing platform works best for your business? With dozens of options promising to transform your marketing results, the choice feels overwhelming. Each platform has its strengths and weaknesses. Some excel at automation, others on design. We’ve analyzed what small businesses actually need from their email marketing platforms. This guide reveals 10…

These days, marketing is more complex than ever. Gone are the days when publishing an ad in the newspaper or other periodical, then getting a billboard, would be enough. Now, you need more elaborate advertising in addition to shorter pieces. This truth has a long history: just think about the infomercials that have been a fixture of late-night TV for decades, and the sponsored articles in periodicals. However, nowadays there are many types of content marketing for you to consider. The Importance of Content Marketing Today Not only has the variety of content marketing improved, such as through podcasts or…

Millions of people still turn to Google for answers. But there’s also a growing number of people who are turning to AI assistants like ChatGPT, Claude, and Perplexity directly for answers and getting their tasks done.If your brand isn’t appearing in these AI responses, you’re becoming invisible to an increasingly important segment of your audience.What is LLM visibility and why should you care about it?LLM visibility is about making sure you’re mentioned and cited in large language models (LLMs) like ChatGPT, Claude, Perplexity, and Google’s AI Overviews and AI Mode.Tracking LLM visibility is important because more and more people are using LLMs…

When AI “hallucinates,” it’s more than just a glitch — it’s a collapse of trust. As generative AI becomes part of more digital products, trust has become the invisible user interface. But trust isn’t mystical. It can be understood, measured, and designed for. Here is a practical guide for designing more trustworthy and ethical AI systems.Misuse and misplaced trust of AI is becoming an unfortunate common event. For example, lawyers trying to leverage the power of generative AI for research submit court filings citing multiple compelling legal precedents. The problem? The AI had confidently, eloquently, and completely fabricated the cases…

In an age where every tweet, post, comment, and photo contributes to your digital identity, your personal online reputation is being shaped—whether you’re aware of it or not. For Millennials and Gen Z, the digital-native generations, this reality hits even harder. You grew up online, and your digital footprint likely began forming in your teens—or earlier. But here’s the truth: your online presence matters long before you’re applying for that dream job, launching a startup, or becoming a thought leader. It’s not just about damage control anymore; it’s about intentional reputation building. And that’s exactly where Dignified Online, a…