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A strong ecommerce site loads fast, works smoothly, and turns visitors into buyers. An audit helps you uncover the issues holding back your store and provides a clear plan to fix them. We’ll show you how to perform your own ecommerce website audit in seven steps, including which tools to use. We’ll also share a case study where a simple audit increased conversions by 14%.What Is an Ecommerce Website Audit?An ecommerce website audit is a review of your site’s performance, design, functionality, and content to uncover issues that negatively impact user experience and conversions.An audit typically checks: Page load speed Organic rankings …
Stagwell has been having a tough start to September, as its controversial business working with Israel’s foreign ministry made waves both within the holding company and across the marketing industry.Stagwell declined ADWEEK’s request for comment.Here’s what has happened so far:Sept. 5 — Investigative outlet Drop Site published a leaked deck showing that Stagwell had been hired by Israel’s foreign ministry to test propaganda-style messaging in the U.S. and Europe. The research included surveys of more than 13,000 people across 13 countries and sample videos aimed at shaping public opinion.Sept. 12 — Stagwell executives told ADWEEK that the project for Israel’s…
According to a recent YouTube report, 65% of Gen Z considered themselves content creators. However, this surge of interest has made it even more difficult to become a successful content creator. Nowadays, content creators (and content creator hopefuls) have to be quite creative and strategic in order to stand out and secure brand deals. We sat down with celebrity nail artist and content creator, Betina Goldstein, and Kate Spade’s Director of Influencer Marketing, Iris Coker, to get some tips on becoming a successful content creator (by way of brand deals).Listen to Iris and Betina’s full podcast episode here.4 Tips on Becoming…
From competitive SEO research and monitoring prices to training AI and parsing local geographic data, real-time search results power smarter apps. Tools like SerpApi make it easy to pull, customize, and integrate this data directly into your app or website.SerpApi leverages the power of search engine giants, like Google, DuckDuckGo, Baidu, and more, to put together the most pertinent and accurate search result data for your users from the comfort of your app or website. It’s customizable, adaptable, and offers an easy integration into any project.What do you want to put together?Search information on a brand or business for SEO…
Are you struggling with the twenty-one touches necessary to convert a prospect into a customer? Wondering how to nurture your database of cold leads without overwhelming your sales team? In this article, you’ll discover how to build an AI agent that automatically texts or emails old prospects and turns them into qualified prospects ready for […] The post Automating Lead Nurturing With AI Agents appeared first on Social Media Examiner. Source link
Should you or shouldn’t you? We’re talking about pressing that Facebook Boost Post button. It might appear like a quick remedy to the “wasting time posting content that gets low to no engagement” problem. Especially when you are starting out on Facebook, one of the biggest challenges can be getting that early engagement. After all, Facebook is a big place with much competition for people’s attention. And that’s why paying for a Facebook Boost post can be so tempting as a quick fix. But is it? In this article, we’ll explain the truth behind Facebook Boost, the pros and cons…
We’ve all asked a chatbot about a company’s services and seen it respond inaccurately, right? These errors aren’t just annoying; they can seriously hurt a business. AI misrepresentation is real. LLMs could provide users with outdated information, or a virtual assistant might provide false information in your name. Your brand could be at stake. Find out how AI misrepresents brands and what you can do to prevent them. How does AI misrepresentation work? AI misrepresentation occurs when chatbots and large language models distort a brand’s message or identity. This could happen when these AI systems find and use outdated or…
When it comes to adding a creative touch to your typography designs, a marker font goes a long way to make your designs look more original and hand-crafted. Marker fonts, however, are more than just about that handmade look. They also help show your personality as well as the fun and relaxed side of your brand. We found a collection of awesome marker fonts that have all those qualities. You’ll find all kinds of marker fonts with different styles here that are suitable for everything from creative personal…
Meta is giving advertisers more ways to reach WhatsApp users by combining click-to-message ads with Status placements, offering a new path to spark conversations with potential customers. Ads will now appear in WhatsApp’s Updates tab (home to Status and Channels) and, when tapped, send users directly into a business chat. The expansion builds on Meta’s June launch of Status ads, which run between full-screen updates from friends. Why we care. Meta is turning WhatsApp into a stronger ad channel, blending full-screen Status placements with click-to-message ads that drive users directly into chats. With 100 million U.S. users and early global…
More than 4,000 pedestrians lost their lives in just five states in 2023, according to new research from Bader Law. California, Texas, Florida, Georgia, and New York recorded the highest numbers of pedestrian deaths, together accounting for a disproportionate share of the nation’s fatalities. The total in these states rivals the entire national death toll from just two decades ago, underscoring the severity of the current pedestrian safety crisis. Where Walking Is Deadliest The study found that five states stand far above the rest when it comes to pedestrian deaths: California – 1,100 deaths, concentrated in Los Angeles and San…