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By Sean Tinney October 17, 2025 You’ve built a website with Replit’s AI-powered platform—now it’s time to turn those visitors into subscribers. Adding email marketing lets you capture leads, build relationships, and drive sales on autopilot. Here’s how to integrate a signup form and start growing your list in under 15 minutes. Why Add Email Marketing to Replit Your Replit site attracts visitors, but 98% will leave without taking action. Email marketing gives you a second chance to convert those visitors into customers. Unlike social media algorithms that hide your content, email puts you directly in your audience’s inbox. You…

SEO didn’t stand still in 2025. It didn’t reinvent itself either. It clarified what actually matters. If you followed The SEO Update by Yoast monthly webinars this year, you’ll recognize the pattern. Throughout 2025, our Principal SEOs, Carolyn Shelby and Alex Moss, cut through the noise to explain not just what was changing but why it mattered as AI-powered search reshaped visibility, trust, and performance. If you missed some sessions or want the full picture in one place, this wrap-up is for you. We’re looking back at how SEO evolved over the year, what those changes mean in practice, and…

Practical guidelines on designing time-critical products that prevent errors and improve accuracy. Part of the Measure UX & Design Impact (use the code 🎟 IMPACT to save 20% off today). With a live UX training starting next week.No design exists in isolation. As designers, we often imagine specific situations in which people will use our product. It might be indeed quite common — but there will also be other — urgent, frustrating, stressful situations. And they are the ones that we rarely account for.So how do we account for such situations? How can we help people use our products while…

Twitter Spaces, now rebranded as X Spaces, lets you host and join live audio conversations directly within the platform. Think of it as interactive digital radio where hosts control who speaks, listeners can request to join the conversation, and everything happens in real time. Spaces creates an opportunity for authentic engagement that polished podcasts and edited videos can’t match. You’re having real conversations with your audience—the barrier to entry is low, the engagement potential is high, and the platform makes it surprisingly simple once you understand the basics. The key is understanding the distinct roles, knowing how to find active…

How much do TikTok influencers actually cost in 2025? And why do rates vary so widely from one creator to another?For brands entering or scaling TikTok influencer marketing, pricing is often the biggest uncertainty. Unlike paid ads with fixed CPMs, influencer rates are shaped by performance, audience trust, and creative value, making them harder to benchmark without the right context.This complexity is reflected in how brands choose creators. Our industry research shows that follower size remains the dominant factor in influencer selection, with roughly 67.3% of brands prioritizing audience scale. Engagement, while critical, ranks far lower as a deciding factor…

Landing pages are a core part of the user journey, influencing ad performance, conversion rates, and how effectively you can test, personalize, and scale your marketing. Lead generation isn’t just about driving traffic; it’s about delivering seamless, trustworthy landing page experiences that convince visitors to take the next step. Even the best ad campaigns can fall flat if your landing pages aren’t designed to convert. In this article, we will compare the top platforms that help marketers create fast, compelling, conversion-focused pages and then walk you through how to choose a landing page builder that fits your goals, While this…

Experts Say TV Advertising Will Get an AI-Driven Reset in 2026 AI is set to change TV in 2026.ADWEEK, Getty Is the ad industry headed for ChatGP-TV?AI was all the rage in presentations at 2025’s TV upfront week, and throughout the year, publishers have worked to deliver on lofty promises—bringing more targeted virtual product placement, AI-generated creative to get advertisers closer to content, and contextual targeting to reach consumers in real-time.So where does the industry go from here?As ADWEEK’s end-of-year wrap-up continues, we spoke with ad sales chiefs and senior buy-side and sell-side media executives to hear how they think…

There was a time, not so long ago, when borrowing money was a formal, intimidating ritual. You put on your Sunday best, walked into a brick-and-mortar bank with marble floors, sat across a heavy oak desk from a stern loan officer, and hoped for the best. It was a process defined by gatekeepers, silence, and a lot of waiting. That world is effectively extinct. Today, the financial journey doesn’t start with a handshake; it starts with a scroll. The modern borrower isn’t looking for a bank branch; they are looking for a solution that fits into their digital life.…

Love, creativity, and great content; some couples just have it all. As influencer marketing continues to evolve, duo creators are leading the way with chemistry that translates effortlessly on screen. Whether they’re sharing travel adventures, fashion moments, parenting wins, or the quiet bits of everyday life, these 11 Instagram influencer couples are redefining what authentic storytelling looks like in 2025. 1. Bert and Lulu (@bertandlulu) – 626K Followers Bert and Lulu (@bertandlulu) have grown their community to an impressive 626K followers, thanks to their playful chemistry, candid humour, and feel-good lifestyle content. Whether they’re trying new eats, exploring Singapore, or…

Google reduced the minimum audience size requirement to just 100 active users across all networks and audience types, making remarketing and customer list targeting far more accessible—especially for smaller advertisers. What’s new. Audience segments with as few as 100 users can now be used across Search, Display, and YouTube, including both remarketing lists and customer lists. The same 100-user threshold now applies for segments to appear in Audience Insights, down from 1,000. Catch up. The shift toward smaller audience thresholds began in May, when Google lowered the minimum user requirement for Customer Lists in Search campaigns from 1,000 to 100.…