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Key takeaways Tubi for Creators opens a scalable path for digital-native storytellers to transition into Hollywood-level distribution without losing creative control. The program strengthens Tubi’s competitive stance against TikTok, Prime Video, and other platforms investing in creator-driven content. With 100M monthly viewers, Tubi offers creators built-in distribution while experimenting with funding models and potential exclusives. By aligning creators with audience “content rabbit holes” (horror, comedy, teen drama), Tubi ensures strong resonance with existing fandoms. The move positions Tubi as both a streamer and a facilitator of the broader creator economy, blurring lines with traditional studios. By investing in long-form creator…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Here’s what I’m covering this week: How to build user personas for SEO from data you already have on hand. You can’t treat personas as a “brand exercise” anymore. In the AI-search era, prompts don’t just tell you what users want; they reveal who’s asking and under what constraints. If your pages don’t match the person behind the query and connect with them quickly – their role, risks, and concerns they have, and the proof they require to resolve the intent – you’re likely not going to win…
Business reports can span a wide array of use cases. You need everything from large annual reports to single-page product sheets. Not to mention all manner of niche documents. There’s often a time crunch when putting these reports together. That means less time for crafting a detail-oriented design from scratch. So, how can you balance the need for efficiency and a great look? The business and corporate report templates in this collection are the perfect solution. They’re predesigned and built for customization and work with popular Adobe apps, including InDesign and Photoshop. Check out the options below, choose your favorites,…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
Penske Media – which owns Rolling Stone, Billboard, and Variety — is suing Google. Google is accused of stealing Penske’s journalism to power its AI-generated summaries in search. Why we care. This is the first lawsuit by a major U.S. publisher targeting Google’s AI Overviews, which have negatively impacted traffic and revenue for various types of sites. Another publisher, MailOnline, reported that AI Overviews were responsible for a 56% CTR drop. What’s happening. Penske Media’s lawsuit, filed Friday in D.C. federal court, claims Google forces publishers to accept the use of their content in AI summaries or risk being buried in…
Real-time dashboards are decision assistants, not passive displays. In environments like fleet management, healthcare, and operations, the cost of a delay or misstep is high. Karan Rawal explores strategic UX patterns that shorten time-to-decision, reduce cognitive overload, and make live systems trustworthy.I once worked with a fleet operations team that monitored dozens of vehicles in multiple cities. Their dashboard showed fuel consumption, live GPS locations, and real-time driver updates. Yet the team struggled to see what needed urgent attention. The problem was not a lack of data but a lack of clear indicators to support decision-making. There were no priorities,…
Email open rate has long been considered the litmus test of email marketing effectiveness. But in today’s privacy-first digital landscape, that metric isn’t always as accurate—or as useful—as it used to be. Still, open rate remains a critical indicator of campaign health, message resonance, and sender trust. As someone who’s been helping brands elevate their digital strategies through content and automation, I’ve seen firsthand how improving open rates can transform email from a forgotten channel into a core revenue driver. The information I have gathered below breaks down the benchmarks, the myths, and the modern tactics that work—backed by industry…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
When it comes to designing posters and banners, there’s one thing that matters the most: the font. A poster without a great, attention-grabbing title is simply not an effective poster. A great poster font has the power to turn even the most straightforward layout into a compelling design. As Irene Etzkorn once said, “There is no such thing as a boring project. There are only boring executions.” If you’re still searching for that perfect poster font, you’re in luck. We found a set of fantastic poster fonts that’ll…
A growing number of teens and young adults are ending up in emergency rooms after attempting viral social media challenges, according to a new study from Omega Law. Platforms like TikTok and Instagram have given young users unprecedented opportunities for connection and creativity. But researchers warn that the same algorithms fueling entertainment are also promoting dangerous trends that can cause serious injury — and in some cases, death. Social Media by the Numbers The scale of social media use among U.S. teens is massive: 183 million TikTok users and 168 million Instagram users log in monthly. Teens and young…