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LinkedIn allows you to have a great degree of control over who can see what about you on LinkedIn. One of the most powerful features for maintaining privacy is LinkedIn private mode, which allows you to browse profiles anonymously without revealing your identity. Especially in an era where there seems to be very little online privacy, understanding how to use LinkedIn private mode effectively is quite valuable. However, many people still don’t know that LinkedIn private mode exists or simply don’t understand how to activate and use it strategically. LinkedIn private mode is just one of several privacy tools available,…

Social media feeds are no longer built around who you follow. Platforms are pivoting to an interest graph, serving content based on what you like, watch and share. Gary Vaynerchuk (Gary Vee) has been talking about this shift for years, calling it “interest media.” TikTok is the best example of this movement. Its For You Page (FYP) is personalised for each user, ranking videos according to interactions, content signals and basic device data rather than follower counts. This article explores how TikTok’s interest‑based algorithm works, why follower counts are losing relevance and how Gary Vee’s insights can help brands and creators…

With AI Max for Search now widely available in beta, advertisers are debating everything from performance comparisons to how it plays with existing keyword structures. Google Ads Liaison, Ginny Marvin is stepping in to clarify what AI Max is — and what it isn’t. What AI Max is designed to do. AI Max aims to unlock incremental conversions or conversion value — not replace or compete with your current keyword setup. It expands reach using broad match logic and keywordless matching (think DSA-style crawling of your landing pages). It pairs that with dynamic creative optimization, including text customization and Final…

Black Friday is probably the biggest sales event of the year for web hosting. Almost every hosting provider drops their prices. Whether you’re launching a new website or upgrading your current host, this is one of the few times you’ll find fantastic discounts across every type of hosting plan. Web hosting isn’t a one-time purchase. It’s a service you pay for each month or year, so even a small discount can lead to big savings over time. Black Friday is when most hosting companies offer their lowest prices, often reducing plans by as much as 80%. For new website owners,…

Bianca challenged SEO’s obsession with traffic and introduced the “Heavy Hitters” framework for finding and protecting the URLs that convert, even when overall traffic drops.Key takeaways:Shift your reporting from traffic to revenue-generating pagesCreate a URL-level report that merges GA4 traffic and conversions. Flag any page that consistently drives leads or revenue, even if traffic is low.Build a ‘Heavy Hitter Report’ to monitor high-value URLs Identify your top-performing pages based on conversion, not clicks. Track their visibility monthly so you can act fast when traffic or performance shifts.Diagnose traffic drops using a ‘performance dip bucket’ systemCategorize underperforming URLs by root cause: SERP…

When AI comes to mind, what’s often the main factor you think of? Is it the fast generation? The ability to analyze data seamlessly? The innovative upgrades? How about the impact on the community? If you considered the last attribute, then you’re in the right place. In today’s AI era, it is not always about the latest and greatest capabilities that make AI what it is. In reality, it is about AI’s contribution to overall society, and how we, as a community, choose to live alongside it. That’s why the rise of founding sponsors behind renowned AI-chapters have recently…

So let’s reposition our focus and understand that data. Things like A/B testing tools, SEO A/B testing tools, impact trackers, any of this type of reporting is available. Data outputs can certainly improve the AI models, but they always require historical context and historical patterns. That’s how they’re ultimately able to be trained.For you to ultimately uncover that next big idea or that next new process, you have to come at it in a novel way, and that is where chemistry comes in. And you are ultimately able to reposition your focus successfully because you’ve built chemistry with all of…

There are many existing web features and technologies in the wild that you may never touch directly in your day-to-day work. Perhaps you’re fairly new to web development and are simply unaware of them because you’re steeped in the abstraction of a specific framework that doesn’t require you to know it deeply, or even at all. Bryan Rasmussen looks specifically at XPath and demonstrates how it can be used alongside CSS to query elements.I’ve been in front-end development long enough to see a trend over the years: younger developers working with a new paradigm of programming without understanding the historical…

Once the Halloween decorations are hung, for marketers, the Holiday season is upon us. As marketers prepare for the November holidays – Thanksgiving, Black Friday, and Cyber Monday – and the ensuing Christmas season, let’s take a look at the Best Holiday Influencer Marketing Campaigns.  The holidays are peak time for consumer spending — from Black Friday through New Year’s. Influencers play a significant role in shaping purchase intent and emotional connection during this period. From Starbucks’ red cups to Macy’s heartfelt holiday ads, the most magical campaigns all have one thing in common — authentic storytelling powered by influencers. …

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…