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It’s only days into the new year, and we’re already getting a peek behind the curtain at Amazon’s upfront pitch to advertisers.The Consumer Electronics Show (CES) is returning to Las Vegas this week, with publishers ready to showcase their latest adtech features and capabilities to media buyers. Speaking with ADWEEK ahead of the event, Alan Moss, vp, global ad sales, Amazon Ads, noted that CES is the kickoff point for upfront conversations, where Amazon does “more listening than pitching” to understand client needs, from big brand moments to live sports sponsorships.“It’s the beginning of understanding customers, advertisers, and agencies’ goals…

Search behavior has changed, but many SEO strategies have not.Why do pages filled with reviews, questions, and real user experiences increasingly outrank polished brand content? And why are marketers shifting attention back to organic visibility after years of paid-first strategies?The answer sits at the intersection of trust, authenticity, and search intent. User-generated content is no longer a supporting asset. It has become a core driver of how people discover, evaluate, and choose brands online.Recent industry research shows that 56% of brands now prioritize UGC as a central marketing focus, reflecting a broader shift toward experience-led content. At the same time,…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Do you feel like your marketing efforts are failing to authentically connect with your customers? Are you tired of handing your brand over to agencies that don’t truly understand your voice or your business? In this article, you’ll discover how to position yourself as a video influencer to grow your business and build genuine trust […] The post How to Position Yourself as a Video Influencer People Will Love appeared first on Social Media Examiner. Source link

Most real estate agents I talk to are either completely ignoring email marketing or doing it so poorly they might as well be. They’ll spend thousands on fancy postcards and billboard ads, then wonder why their phones aren’t ringing. Meanwhile, their competitors who understand email marketing are quietly building relationships, staying top-of-mind, and generating consistent referrals. I’ve been helping professionals build their digital marketing strategies for over 15 years, and email marketing consistently delivers some of the best returns I’ve seen. For real estate agents specifically, it’s not just about sending pretty newsletters (though those matter too). It’s about creating…

If you spend your time scrolling TikTok or Instagram and love all things automotive, chances are you’ve come across Jeynelle Ng, better known by her handle @buffbaby88. A freelance content creator, car enthusiast, and fitness buff, Jeynelle wears many hats and wears them all with confidence. While her followers might know her for her killer workouts and fashion-forward looks, there’s a lot more to Jeynelle than meets the eye. Here are five candid facts about this rising micro-influencer that go beyond her feed. 1. She’s a certified car junkie Not many influencers can talk about beauty, gym routines, and car…

Learn (Search Engine Optimization) SEO beginner’s guide with these ultimate step by step tips & concepts described by The Web Hospitality (TWH). The post SEO Beginner’s Guide 2026 appeared first on The Web Hospitality. Source link

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc. Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he…

You’ve finally managed to clear out the creepy crawlies from your rugs and closets, but the battle isn’t entirely won. The real challenge now is keeping them out for good. Carpet beetles are notoriously persistent pests that can wreak havoc on natural fibers, from your favorite wool sweater to expensive heirlooms. To protect your home from a re-infestation, you need a strategy that combines diligent hygiene with proven pest control solutions. Preventing these tiny destroyers requires consistency. By removing their food sources and blocking their entry points, you make your home a hostile environment for them. Here are the…

With component variants, design systems become more flexible, letting you reuse the same component while adapting its look or state with ease. In this article, Daniel Schwarz demonstrates how design tokens can be leveraged to manage components and their variations using Penpot, the open-source tool built for scalable, consistent design.Since Brad Frost popularized the use of design systems in digital design way back in 2013, they’ve become an invaluable resource for organizations — and even individuals — that want to craft reusable design patterns that look and feel consistent.But Brad didn’t just popularize design systems; he also gave us a…